Aldi Is Bringing Back Furby—as a Squeaky Toy for Your Dog

Back in the late ’90s, there was a moment when kids everywhere agreed on one thing: a talking owl-like creature that was equal parts unsettling and endearing mattered more than anything else. Furby wasn’t simply a toy—it was a cultural phenomenon. You either owned one, wished you did, or tried to argue that it was basically an educational purchase.

Now, Furby nostalgia has resurfaced somewhere you would never expect: the dog toy aisle.

Hasbro Plush Dog Toy, Furby, $9.99 at Aldi

Aldi.

Aldi is set to release the Hasbro Plush Furby Dog Toy on March 18, and it carries such a strong ’90s throwback feel that it’s almost like stumbling into a Toys “R” Us aisle again.

This edition leaves out the talking and blinking features—likely a good call, since your dog doesn’t need another excuse to bond emotionally with a toy. What you get instead is a soft plush made for dogs to chew, toss, squeak and carry around the house like a trophy.

The classic Furby appearance is still there—the one people recognize right away. Bright colors, large eyes, a bit of chaotic energy. It’s the kind of toy that makes you laugh as soon as you spot it, because it feels like two different childhood eras have crashed into each other.

Dogs tend to enjoy toys with character. The shape makes it simple to grab, shake and carry around the house. It’s plush enough for cuddling but still clearly built for active play, so it will likely become one of those toys that follows your dog everywhere.

One moment it’s in the living room. The next, it’s somehow on the bed. Later, you spot it in the hallway after what was obviously an intense solo wrestling session.

Aldi has quietly turned into a place where unexpected pet finds show up regularly, and this Furby toy fits that pattern well. It’s nostalgic for humans, fun for dogs, and the kind of item you had no intention of buying when you walked in.

But as soon as you see it, you already know your dog is going home with it.

After all, the ’90s had a way of making certain things stick around—Tamagotchis, Neopets and apparently Furby, too. Only this time, instead of asking your parents for one, you’re buying it for your dog. Life really does come full circle.